Green and renewable energy has unsurprisingly been a large part of the conversation this year — especially amongst consumers. As a result, from homeowners to large corporations, a wide variety of energy consumers are exploring new ways to find and provide sustainable energy sources. The increasing demand for affordable green energy solutions means that both retailers and energy companies need to increase & expand their footprint. If they want to retain and attract new customers, it’s a modern expectation that will need to be met and exceeded.
Green Commerce Today
Earlier this year, Bain capital shared insights on how retailers have been looking to cut the carbon footprint. A Walmart study shed some light on the importance of having several items being shipped together and avoiding split shipments, which typically happen when those items are not immediately available at the distribution center. If two items are shipped separately, the emissions is 35% higher when compared to the items being shipped together. It was concluded that the lowest emissions channel was a factor of how many items a customer would purchase.
To counter emissions inefficiencies, customers are being encouraged to cluster purchases, which would avoid split shipments. Jet.com also touts their ‘Smart Cart’, which dynamically adjusts pricing while browsing to promote additional purchases of items that will ship together.
Doubling Down: From Global Investments To U.S., Commerce-Based Energy Solutions
In October, global investment firm, GIC, announced their e-commerce investment into Japan’s renewable energy sector with JRE (Japan Renewable Energy Corp). GIC also announced a their participation in a $4B funding round in Chinese services e-platform, Meituan-Dianping, which connects 280 million active consumers (annually).
Choo Yong Cheen, GIC’s Chief Investment Officer of Private Equity shared that Meituan-Dianping will “continue to transform China’s local services industry and bring convenience to a large, growing consumer base.”
In researching national US energy companies investing in sourcing sustainable energy solutions, I noted there very few which hold green energy as a priority in education and raising awareness of the options available. One noted example of a leader in the green energy space is American Power & Gas. The energy company, based out of Florida, had a purpose-driven ethos, with the bulk of their efforts being put on increasing the speed with which the utilization of renewable energy becomes the norm for end-user consumers and corporations alike.
Their commitment to accessible, renewable energy is felt across their organization. Today, America Power & Gas has a consumer base of 800,000 customers across the North East, 40% of which are average homeowners and working-class Americans. They also make shopping for energy easy by allowing you to set up energy services online, which was a solid example of setting a standard for other energy companies to follow suit.
Consumers Want Convenient, Green Commerce
Continuing with American Power & Gas as the future model of green energy companies, here we see the focus on the adoption of clean energy and the tie-in perfectly with the growing consumer demand for sustainable energy sources and production that are good for the planet. Today’s energy consumers are demanding more from their energy suppliers and aren’t willing to accept the ‘that’s the way we’ve always done it’ approach to energy production.
Gone are the days when fossil fuel energy production i.e. coal was the only acceptable option to offer consumers — the modern energy customer wants options like solar and wind power. They want to feel good about their energy consumption (look at the popularity of Elon Musk’s Tesla), but they don’t want to pay a premium for making the right choice for the planet.
Even though both chambers of the U.S. Congress have passed tax bills favoring the fossil fuel industry, the push towards renewable energy won’t be stopped. Private sector companies like America Power & Gas and others will continue to push forward in their commitment to bringing affordable and accessible green energy to the masses — a shift we can continue to expect.
Investing In The Shift
Many companies are willing to make a big bet on sustainable energy choices like solar and wind. While they still produce conventional energy, they are also investing millions of dollars into green energy solutions like solar. They are constantly searching for new energy alternatives that can be scaled and brought to the masses at an affordable rate. Today, demand for sustainable energy is actually outpacing production.
The urgency for energy companies to discover, develop, and distribute affordable, green energy solutions has never been greater. There is massive demand for non-fossil fuel energy. In a brief conversation with Jim Bridgeforth, President of American Power & Gas, he indicated that 80% of their energy consumption in the U.S.A. is from large factories and industrial consumers. These companies are already pursuing energy options like on-site generation in their quest for sustainable, renewable energy. From solar panels to wind turbines producing wind-powered energy, the demand for the production and storage of affordable, green energy is continuing to steamroll. As to where the company continues to concentrate their internal energy, Bridgeforth shared a clear answer,